A frame retailing at $500 does not carry $500 of materials and labour.Most of the price is the licence on the name, the boutique it sat in, and the campaign that put it in front of you. Eyewear manufacturing is concentrated in a handful of factories that produce for many names at once.We buy from those same lines and sell direct. Same acetate, same lens coatings, same hinge hardware — without the markup. Read the full explanation on why our prices are lower.We are designer-inspired, not authentic designer product, and...
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UV400 means the lens blocks light up to 400 nanometres — which covers both UVA and UVB.Dark lenses without UV protection are worse than no sunglasses: the tint opens your pupil while letting UV through. Every Sorenzia lens is UV400 as standard.Polarised lensesPolarisation cuts glare bouncing off flat surfaces — water, road, snow. It is a comfort feature, separate from UV protection.Caring for coatingsRinse before wiping. Grit dragged across an anti-reflective coating is what causes scratches, not the cloth.
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Two materials dominate eyewear, and they behave differently.Cellulose acetateA plant-based plastic pressed in sheets. It holds deep colour and tortoise patterning that printed plastic cannot match, and it can be heat-adjusted to your face.Metal — titanium and stainlessThinner profile, lighter on the nose, and titanium will not corrode. Better for minimal frames and aviators.HingesBarrel hinges last longer than friction hinges. Spring hinges add give for wider faces. We list hinge type per frame.
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The right frame does not fight your face, it balances it. Here is the short version.Round faceAngular frames add definition. Square and rectangle shapes work; avoid small round lenses.Square faceSoften a strong jaw with round, oval or cat-eye frames. Curved edges do the work.Oval faceMost shapes suit you. Match lens width roughly to the widest part of your face.Heart-shaped faceWider at the brow, narrower at the chin. Aviators and bottom-heavy frames rebalance it.Frame measurements are listed on every product page, and our size guide explains the numbers.
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