A frame retailing at $500 does not carry $500 of materials and labour.
Most of the price is the licence on the name, the boutique it sat in, and the campaign that put it in front of you. Eyewear manufacturing is concentrated in a handful of factories that produce for many names at once.
We buy from those same lines and sell direct. Same acetate, same lens coatings, same hinge hardware — without the markup. Read the full explanation on why our prices are lower.
We are designer-inspired, not authentic designer product, and we say so plainly.
